Alula Club
Project
Feb 19, 2025
Design & Branding
[Project Into]
Social Media Manager - ALULA Club (Saudi Arabia)
As Social Media Manager for ALULA Club, I developed and executed a comprehensive digital strategy to expand brand presence and audience engagement across all platforms.
My work encompassed strategic planning, content direction, community management, and performance reporting , aligning daily operations with quarterly and annual growth goals.
[Project Description]
Responsibilities
Strategy & Content Direction:
Defined content pillars, visual identity, and tone of voice to build a consistent and engaging brand narrative.
Platform Management:
Launched new social media platforms to target emerging audience segments and optimize
reach.
Publishing & Coordination:
Established a structured publishing calendar and coordinated with creative, copy, and community teams to maintain a steady, on-brand cadence.
Analytics & Reporting:
Led weekly performance reviews and quarterly strategic readouts to assess progress, identify opportunities, and refine the content strategy.
Campaign Execution:
Oversaw campaign rollouts, influencer collaborations, and engagement initiatives to drive awareness and participation.
Key Achievements and Impact
Year 1: +100% follower growth (audience doubled)
Year 2 (cumulative): >+200% vs baseline (>3× audience)
Over 80M total impressions across all platforms
Successfully launched new platforms, expanding reach and audience segmentation
Outcome and Learnings
By combining strategic planning, structured publishing, and performance-driven insights, the account achieved sustained, measurable growth.
The integrated approach strengthened brand awareness, improved engagement quality, and established a scalable digital communication framework for future initiatives.
Summary
Strategy-led growth and disciplined execution, delivering +100% YoY follower growth, over 80M impressions, and a unified, data-backed content strategy that elevated ALULA Club’s digital presence.
CLIENT PROJECTS
A selection of client projects I managed during my role as Project Manager in the agency — overseeing strategy, execution, and cross-team coordination to ensure high-quality deliverables and measurable impact.
