Family Affairs Council: National Awareness Program
Project
Feb 19, 2025
Design & Branding
[Project Into]
Project Manager : Family Affairs Council -National Program
Project Overview
As Project Manager for the Family Affairs Council, I led the end-to-end delivery of a nationwide awareness and engagement program executed across six regions. The initiative combined in-person events, multimedia content creation, and digital campaigns under a unified strategic identity.
My role encompassed comprehensive planning and coordination — from workshop execution and creative production to vendor management and quality assurance — ensuring all components were delivered on time, within scope, and aligned with the council’s communication objectives.
URL:https://x.com/FAC_SA
[Project Description]
Core Responsibilities
Program Management: Directed end-to-end delivery across six regional workstreams, maintaining full oversight of timelines, scope, and performance metrics.
Workshops and Field Operations: Planned and executed six nationwide workshops, including speaker sourcing, coordination with doctors and subject-matter experts, participant briefings, logistics, and on-site management.
Content Production: Led creative development for both live-action and animated video content, managing production houses and studios, overseeing scriptwriting, and developing campaign slogans and visual identities.
Influencer Campaigns: Managed influencer collaborations from shortlisting and contracting to content review, quality control, and engagement tracking.
Vendor and Logistics Oversight: Coordinated hospitality, travel, and operational logistics across all regional activations to ensure seamless execution.
Quality Assurance and Scope Control: Enforced QA checkpoints, validated deliverables against approved scope, and maintained alignment with campaign objectives throughout execution.
Key Achievements and Impact
Delivered 6 national workshops with 100% attendance from confirmed speakers and participants.
Produced 8 live-action and 5 animated videos, averaging ≤2 approval rounds per deliverable.
Developed a reusable visual identity system that reduced design turnaround by 35% for future campaigns.
Managed influencer campaigns achieving a reach of 2.4M, engagement rate of 6.8%, and cost per engagement (CPE) of SAR 0.47.
Achieved 100% milestone completion on time with zero scope deviation.
Outcome and Learnings
The program demonstrated the effectiveness of integrated project management across creative, operational, and digital functions.
By combining disciplined execution with data-driven coordination, the initiative delivered measurable engagement outcomes, operational efficiency, and a sustainable framework for future nationwide campaigns.
Summary
Comprehensive national delivery encompassing workshops, creative production, influencer activations, and logistics ,executed with full scope control, consistent quality, and on-time performance.
CLIENT PROJECTS
A selection of client projects I managed during my role as Project Manager in the agency — overseeing strategy, execution, and cross-team coordination to ensure high-quality deliverables and measurable impact.
